Every dry cleaning business needs to grow their customer base whether just starting up or well established. Do you know the lifetime value of your customers as a dollar figure? If not, perhaps you should take the time to figure out what it is. It will determine what you are willing to pay to gain a new customer. For instance, if a new customer brings you $300 worth of dry cleaning per year at a 50% gross profit, that equates to $150 in the first year and multiplies from there. If you pay $30 to $50 to get that new customer, you make a nice profit.
So how can you attract that new customer for $30? Direct mail postcards are a proven method to bring them in the door, and when it comes to postcards, SNAP! postcards outperform them all. Our thick plastic postcard mailers with ultra-glossy color printing get noticed in the mail. And unlike ordinary coupons, the snap off promotional gift cards are irresistible for the recipient to detach and keep in their wallet or purse like a familiar gift card to be used at your store. Best of all, the results are completely trackable. You will know your exact Return On Investment (ROI) when the campaign is over.
At the heart of every great direct mail campaign is a great prospect list. Our list professionals can help you choose the geography and demographics for your most likely customers, and can also remove your current customers from the list so you don’t need to waste money on an already established customer. The whole process is easy because we take care of every detail. An expert mail consultant is just a phone call away and the results are a SNAP!
The SNAP! postcard campaign process:
- We help you choose a targeted prospect list
- We design a stunning postcard with promotional gift card
- We produce and mail your cards
- You track the results and count your profits