AGENCY / WHOLESALE
Put an End to Mail-Pattern Boredom
There’s a silent “killer” filling up mailboxes across America. It overwhelms its victims in an avalanche of cheap card stock that dulls the senses and causes severe loss of motivation. It’s known as Boring Direct Mail, and it kills promising customer relationships on contact.
Did you know that almost 90 percent of ordinary direct mail goes straight into the trash without getting so much as a glance? With much of it being printed on the same flimsy, colorless card stock, it’s not surprising that even the most well designed pieces struggle to stand out.
You can help your clients avoid wasting their marketing efforts on direct mail methods that don’t live up to the potential of the messages they carry. Tell them about SNAP! Postcards, which sport a high gloss, 30-mil laminate coating—about the thickness of a credit card. Not only does a SNAP! Postcard feel substantial, it also has a richness and depth of color that ordinary card stock just can’t match.
The Gift Card That Keeps on Giving
SNAP! Postcards can also be customized to include snap-off gift cards that increase customer redemptions up to four times greater than that of ordinary direct mail.
Best of all, SNAP! Postcards are relatively inexpensive. For example, when a local The Egg & I restaurant franchise sent out mailers with redeemable gift cards, the campaign resulted in a remarkable 150% return on investment.
With SNAP! Postcards, you can also help your clients make sure they’re targeting only the most likely prospects. Our mailing list experts identify the most important demographics for your client’s individual situation and produce a mailing list that fits them perfectly.
View the actual results of a SNAP! Postcard campaign
The SNAP! postcard campaign process:
We help you choose a targeted prospect list
We design a stunning postcard with promotional gift card
We produce and mail your cards
You track the results and count your profits